Monday, December 6, 2010

ഒരു 'അന്താരാഷ്ട്ര പുസ്‌കമേള'

കഴിഞ്ഞ ദിവസം കോഴിക്കോട്ട് ഭാഷാ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ 'അന്താരാഷ്ട്ര പുസ്തകമേള'യില്‍ പോയി (നോട്ട് ദ പോയന്റ്-'അന്താരാഷ്ട്ര പുസ്തകമേള'). അവിടെ കണ്ട അന്താരാഷ്ട്ര സ്റ്റോളുകള്‍ ഇങ്ങനെ....മാധ്യമം, തേജസ്സ്, ലിപി, ഒലിവ്.....പിന്നെ ചില സിഡി കടകളും. കണ്ണുകിട്ടാതിരിക്കാന്‍ പരിഷത്തിന്റെയും ഡിസിയുടെയും ഓരോ മുറികള്‍. ഒരിടത്തും കയറി പുസ്തം നോക്കാന്‍ പറ്റില്ല. ഒക്കെ തട്ടിക്കൂട്ടിയ മാതിരി. മിഠായിത്തെരുവിലെ സണ്‍ഡേ മാര്‍ക്കറ്റില്‍ പോലും ഇതിലും നല്ല രീതിയിലാണ് കാര്യങ്ങള്‍ ക്രമീകരിക്കാറ്.

ഇതിലൊക്കെ രസം, ഭാഷാ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ സ്‌റ്റോളില്‍ കണ്ട പുസ്തകങ്ങളാണ്. പണ്ടൊക്കെ ഭാഷാ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ പുസ്തകമേളയെന്നാല്‍, വൈജ്ഞാനിക ഗ്രന്ഥങ്ങളുടെ ഒരു വിരുന്നായിരുന്നു. ആ ഗൃഹാതുരത്വത്തോടെയാണ് ഇത്തവണയും പോയത്. പക്ഷേ, അവിടെ കണ്ട ടൈറ്റിലുകളില്‍ ബഹുഭൂരിപക്ഷവും ഇങ്ങനെ.... ഭാഷയും സംഗീതവും, സംഗീതത്തിന്റെ ഭാഷ, സംസ്‌ക്കാരത്തിന്റെ ഭാഷ, ഭാഷാഭേദം സംസ്‌കാരത്തില്‍, ഭാഷയും സമൂഹവും, സമൂഹത്തിന്റെ ഭാഷ, ഭാഷയും....., ഭാഷ......, ഭാഷ, ഭാഷ, ഭാഷ.....ആ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ പേര് അന്വര്‍ഥമാക്കിയിരിക്കുന്നു! കൂടെ ചില റബ്ബര്‍ കൃഷി പുസ്തകവും, തയ്യല്‍ പഠിക്കാനുള്ള വിധവും! ആരെ മുന്നില്‍ കണ്ടാണാവോ ഭാഷാഇന്‍സ്റ്റിട്ട്യൂട്ട് ഈ ചവറുകളെല്ലാം പടച്ചു വിടുന്നത്.

വാങ്ങുന്ന പുസ്തകത്തിനാണെങ്കിലോ, വെറും 20 ശതമാനം കമ്മീഷനും. കടക്കാര്‍ക്ക് നാല്പതും അമ്പതും ശതമാനം കമ്മീഷന്‍ നല്‍കാന്‍ തയ്യാറാകുന്ന പുസ്തപ്രസാധകര്‍, ഉപഭോക്താക്കള്‍ക്ക് നേരിട്ട് പുസ്തകം വില്‍ക്കുമ്പോള്‍ ആ കമ്മീഷന്‍ നല്‍കാന്‍ തയ്യാറാകുന്നില്ല. കഴിഞ്ഞ ദിവസം കോഴിക്കോട് മാലയാളം ഡിസിയുടെ പുസ്തകശാലയില്‍ പോയപ്പോള്‍ അവര്‍ പറഞ്ഞത്, കമ്മീഷന്‍ നല്‍കാനുള്ള വകുപ്പില്ല എന്നാണ്. http://www.flipkart.com/, http://infibeam.com/ മുതലായ ഓണ്‍ലൈന്‍ ഇന്ത്യന്‍ പുസ്തവില്‍പ്പനക്കാര്‍, 30 ശതമാനം വരെ കമ്മീഷന്‍ ഉപഭോക്താവിന് നല്‍കുന്നു എന്ന് മാത്രമല്ല, ഓര്‍ഡര്‍ ചെയ്ത് മൂന്ന് ദിവസത്തിനകം പുസ്തകം വീട്ടില്‍ എത്തുകയും ചെയ്യും. ഇക്കാര്യം കേരളത്തില്‍ പുസ്തകക്കച്ചവടം നടത്തുന്നവര്‍ ശ്രദ്ധിച്ചാല്‍ നന്ന്. നാളെ കടകള്‍ പൂട്ടിപ്പോകാതിരിക്കാന്‍ കാലത്തിന്റെ ചുവരെഴുത്ത് സഹായിക്കും.

37 comments:

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പണ്ടൊക്കെ ഭാഷാ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ പുസ്തകമേളയെന്നാല്‍, വൈജ്ഞാനിക ഗ്രന്ഥങ്ങളുടെ ഒരു വിരുന്നായിരുന്നു. ആ ഗൃഹാതുരത്വത്തോടെയാണ് ഇത്തവണയും പോയത്. പക്ഷേ, അവിടെ കണ്ട ടൈറ്റിലുകളില്‍ ബഹുഭൂരിപക്ഷവും ഇങ്ങനെ.... ഭാഷയും സംഗീതവും, സംഗീതത്തിന്റെ ഭാഷ, സംസ്‌ക്കാരത്തിന്റെ ഭാഷ, ഭാഷാഭേദം സംസ്‌കാരത്തില്‍, ഭാഷയും സമൂഹവും, സമൂഹത്തിന്റെ ഭാഷ, ഭാഷയും....., ഭാഷ......, ഭാഷ, ഭാഷ, ഭാഷ.....ആ ഇന്‍സ്റ്റിട്ട്യൂട്ടിന്റെ പേര് അന്വര്‍ഥമാക്കിയിരിക്കുന്നു! കൂടെ ചില റബ്ബര്‍ കൃഷി പുസ്തകവും, തയ്യല്‍ പഠിക്കാനുള്ള വിധവും! ആരെ മുന്നില്‍ കണ്ടാണാവോ ഭാഷാഇന്‍സ്റ്റിട്ട്യൂട്ട് ഈ ചവറുകളെല്ലാം പടച്ചു വിടുന്നത്.

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